Cloud Storage Pricing Intelligence
Make every seller the trusted advisor on storage with Compare IQ.
We arm your sellers with backup & archive pricing insight no calculator offers — so they guide each customer to the right tier and provider for the workload, and win the deal as the expert in the room.
Neutral INSIGHT across every provider
Multi-Cloud & Alternative Storage Comparisons
Amazon | Azure | Google Cloud | Other Providers
Scenario
Modeling
Test pricing assumptions instantly
Insight your sellers can't get anywhere else
The per-GB rate is a fraction of what you actually pay
Final cost depends on how the workload behaves — storage class, retention, retrieval frequency, API activity, data movement, region, and growth. Compare IQ applies the same assumptions to every provider, so each is compared from the same starting point.
Who Compare IQ arms
Every team behind the deal, working from one pricing truth
From the seller in front of the customer to the finance and architecture teams behind them — everyone advises from the same workload model, so the recommendation holds up all the way through.
Sales
Walk in as the expert, not another quote
Guide customers to the right tier for the workload
Defend the recommendation in the room
Revenue
Leaders
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Bring pricing clarity into deals earlier
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Reduce uncertainty and improve deal strategy
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Increase win rates by guiding with confidence
Finance
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Understand true cost before commitments are made
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Validate assumptions for defensible pricing
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Bring discipline into early-stage decisions
Architecture Teams
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See how technical decisions impact total cost
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Evaluate trade-offs before locking in architecture
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Align technical design with commercial outcomes
Guidance the market doesn't give sellers
The tools your sellers use today weren't built to advise
Calculators, spreadsheets, CPQ, and architecture diagrams each solve a different problem — none of them put defensible, customer-ready guidance in a seller's hands early, when the decision is still open.
Provider Calculators
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Built to estimate one provider, not compare alternatives
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Results reflect vendor assumptions, not neutral analysis
Spreadsheets
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Flexible but fragile — models break, assumptions drift
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Outputs are hard to defend to a customer
CPQ Systems
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Generate quotes after decisions are already made
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By then, pricing and architecture are locked in
Architecture Diagrams
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Show how systems are built, not what they cost
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Technical decisions disconnected from commercial impact
What Compare IQ Compares
Everything you need to compare, model, and present pricing—using a single, consistent approach.
Compare IQ compares Amazon S3, Microsoft Azure, Google Cloud, and platform providers in a side-by-side view. Each comparison is based on the same workload assumptions, enabling teams to explain how storage economics vary across providers, environments, and usage patterns.
Compare
Compare Amazon S3, Microsoft Azure, Google Cloud, and platform providers in a single, structured view
Model
Model identical workloads to reflect real backup and archive usage and access patterns
Understand
Understand multi-year cost and storage economics across tiers, regions, and providers
Generate
Generate clear, customer-facing outputs you can use directly in pricing conversations
Compare IQ turns your sellers into the trusted advisor
Give every seller defensible, customer-ready guidance early in the deal — so they shape the decision toward the right tier and provider, while there's still room to win it.
What Compare IQ Helps Your Sellers Do
Compare IQ combines cloud storage pricing intelligence with the practical judgment of experienced technology and go-to-market professionals. Explore how the platform helps teams compare providers, model scenarios, and guide better customer decisions.
Compare providers side by side
Compare Amazon S3, Microsoft Azure, Google Cloud, and platform providers using the same workload assumptions.
Model real storage behavior
Build comparisons around backup and archive workload behavior, including retention, retrieval, growth, API activity, data movement, and region.
Analyze multi-year economics
Show how storage costs change over time as data grows, retention windows expand, or retrieval assumptions shift.
Generate customer-facing outputs
Create clear, sales-ready pricing comparisons that frontline teams can use directly in customer conversations.
What workload does Compare IQ support first?
Compare IQ starts with backup and archive workloads and is designed to expand into additional workload modules over time.
FAQs
What is Compare IQ?
Compare IQ, also written CompareIQ, is a pricing intelligence platform for side-by-side cloud storage comparison across Amazon S3, Microsoft Azure, Google Cloud, and platform providers.
How is Compare IQ different from a cloud pricing calculator?
Traditional calculators typically estimate the cost of a single provider or configuration. Compare IQ helps teams compare providers, storage tiers, workload assumptions, and long-term scenarios side by side, so sellers can give customers clearer, more informed recommendations.
Why does backup and archive pricing need workload-based comparison?
Backup and archive pricing depends on retention, data growth, retrieval patterns, storage class, API activity, data movement, region, and workload behavior. A workload-based model helps teams compare those variables consistently across providers.
Who is Compare IQ designed for?
Compare IQ is designed for solution providers, cloud and storage platform providers, MSPs, VARs, sales teams, and technical specialists who need to compare storage pricing before recommending, quoting, or committing to a solution.
Can Compare IQ compare backup and archive storage options?
Yes. Compare IQ models backup and archive workloads across multiple providers and storage tiers. Teams can test assumptions, compare long-term costs, and identify options that better match a customer’s access patterns, retention needs, and business priorities.
Which cloud and storage providers can Compare IQ evaluate?
Compare IQ can support comparisons involving Amazon S3, Microsoft Azure, Google Cloud, and alternative storage providers. Available comparisons may vary by product configuration, provider data, and the workload being modeled.
How does Compare IQ help sellers become trusted advisors?
Compare IQ gives sellers more than a price estimate. It helps them explain tradeoffs, compare realistic workload scenarios, and recommend the right provider and tier based on customer needs. This allows the seller to lead a more informed, consultative conversation.
What role does Purple Koru play in Compare IQ?
Purple Koru brings human intelligence, market experience, and practical go-to-market judgment to Compare IQ. The platform is shaped by people who understand technology buyers, complex sales conversations, positioning, and the decisions teams need to make before a quote reaches the customer.
Does Compare IQ replace human expertise?
No. Compare IQ is designed to strengthen human decision-making, not replace it. The platform organizes complex pricing information and scenario comparisons, while experienced sellers, architects, and advisors apply customer context, commercial judgment, and technical expertise.
Human Intelligence Behind the Platform
Built with Human Intelligence
Compare IQ is informed by the human intelligence of Purple Koru, combining technology market experience, buyer insight, and go-to-market judgment with structured cloud storage pricing comparisons.
Cloud storage pricing is complex, but the decision is rarely about price alone. Purple Koru contributes technology market insight, buyer understanding, messaging expertise, and practical go-to-market experience to help shape a platform built for real sales conversations.
Compare IQ combines structured pricing intelligence with the judgment people need to evaluate tradeoffs, explain recommendations, and guide customers with confidence.